ANASTASIA BEVERLY HILLS / Brow Serum

Description

A multi-benefit brow serum that noticeably improves texture, manageability and encourages the appearance of fuller-looking brows.

Your future brows begin with a stroke of Genius. Brow Genius® Conditioning Brow Serum blends 6 rejuvenating ingredients into one multi-benefit, smart formula that works now and later to create a look you’ll love. Think a smoother, softer, tamer, fuller-looking brow that feels and performs like the brows you’ve always wanted. From peptides, panthenol and Korean ginseng to biotin and castor oil, this power roster of ingredients is designed to nourish brows, increase manageability and deliver the ultimate brow makeover. Told you it was smart.

#1 Brow Brand in the U.S.* *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

Proven to strengthen hair surface by 52%*

Proven to reduce breakage by 52%*

Proven to improve texture by 85%*

Proven to increase smoothness and softness by 85%*

* In independent trials on hair cut from volunteers

USER PERCEPTION CLAIMS

86% said brows no longer look sparse

88% said brows appeared fuller

95% said brows look healthier

96% saw an improvement in the appearance of their brows

95% said brow hair feels protected against breakage

93% said brow hair feels less brittle

92% saw improved brow texture

96% said brows felt smoother, softer and more conditioned

93% said their brows were easier to style

91% said brow hair is more manageable

90% said brow makeup is easier to apply

98% said brow hair feels nourished and hydrated

*In a 12-week independent study of 112 women

FEATURED INGREDIENTS

A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage. Korean Red Ginseng helps to make brow hair appear thicker. Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability. Biotin helps to coat the hair to create fuller looking strands. Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle.